"As a first generation descendant of ‘Windrush’, with a desire to honour that historical era, it became evident that my life and career choices to date, birthed a legacy building mindset of eclectic entrepreneurship. ‘Nero’ being the maiden name of my maternal parent, coupled with a desire to use my skill set, resources and adapt to the critically changing landscape of 2020 with new vision, is behind the creative collaboration that incorporates the business goals of my great nephew and third generation descendant ‘by Lovelace."

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 - L Muhammad